Blog de GAIA Program
During this month students are going to study the unit Leadership in the workplace.
“There are good leaders who actively guide and bad leaders who actively misguide. Hence, leadership is about persuasion, presentation, and people skills.” [Shiv Khera]
“One of the primary ways leaders influence others is through their rhetoric.” [Heracleous]
The main objective of this unit is to interiorize the importance of the canons of rhetoric in order to be a successful public speaker and thus to become a successful leader. Apart from the canons of rhetoric, students will study and analyze the persuasive appeals when talking, in this case, when someone is giving an elevator pitch.
The required tasks to complete are:
- Attend to the online lessons taking place on the 8th May, 13th May and 29th May.
- Analyze a TED Talk following the 5 canons rhetoric.
- Analyze an Elevator Pitch following the 3 persuasive appeals perspective.
SKILLS TO DEVELOP
- Students will learn the Canons of Rhetoric Theory and how to apply the theory in their professional and personal life.
- Students will be immersed in the Persuasive Appeals Theory and will learn how to build a persuasive speech.
- Students will be able to develop skills related to leadership, motivation, and communication.
In the Business writing module, students needed to learn the appropriate vocabulary and structure to face academic and formal writing texts. They have apprehended how to develop cover letters, abstracts, reports, proposals, job acceptance, and self resumes.
The goal of Strategy was learning concepts linked to the digital economy and corporate strategy with regard to the creation and development of a born-digital company.
Regarding Product Management, it was a module for learning how to detect different business problems and how to solve them improving its product in all its life cycle.
Tasks to do 1/04/19 – 29/04/19
Business writing: They had to write an abstract and a cover letter to combine the academic and working works.
Strategy: They should have analyzed the specific case of a company, We work, to learn its business strategy by answering several questions of it.
Product Management: The activity was focused on analyzing and facing Twitter’s problems so its product could be boosted. They had 3 compulsory questions to answer appropriately with some surveys to develop, together with another optional exercise in which they should have proposed a new product.
Feedforward: next time do it even better (April 29th)
After analyzing the diverse performance of the students, some activities were showed so they could see how it would have been advisable to develop the tasks and how they can get better performance if they need to do similar projects in the future.
Here are just a few examples of some good goals to keep in mind when planning your campaign:
1. Engagement: Social media engagement is critical! Is your campaign resulting in more interaction between your account and other Twitter users?
2. Drive traffic: Are people coming to your website or landing page via Twitter? Are they performing the desired task once they land on your site?
3. Brand Awareness: How many people are exposed to your ad?
4. Influence: How are you comparing to your competitors? Are a lot of people talking about your brand?
5. Fans: Is your follower count growing? Are influential people tweeting about your brand? [Gabriel Daroca Navarro. Product Management]
There is a correlation established between the plastic left in the seas by fishing and the arrival of this plastic to the organism of people who consume fish, in the same way, that the dissolution of this plastic involves a decrease in pH and therefore acidification of the waters, and thus a factor influencing the heat dissipation capacity of the oceans and therefore a damaging fact in the face of global warming. [Luis Cano Gonzalo. Abstract in Business Writing]
I would define WeWork growth strategy as diverse and complete. This business has done several things to reach its current level of development. Firstly, WeWork has extended its market by creating other products such as WeGrow or WeLive, which are not directly related to the workspace business. By doing this they can have a greater presence in more sectors with more clients, then having more profits. [Héctor Bernardo Herrada Fernández. Strategy]
During this month students are going to study one of the three optional modules chosen when they started in the Gaia program: Business Writing, Strategy Law & Ethics, and Product Management and Productivity
1. BUSINESS WRITING
Nowadays, written correspondence in English among individuals have become an essential part of every professional activity in this globalized world. Thus, it is essential the communication given inside or outside a company uses adequate structures and competent accuracy. In this module, students will learn diverse skills to write different documents appropriately.
With this module, we aim to bring closer some of the techniques and types of professional writing, including correspondence and reports. It is designed to help strengthen skills of effective business and professional communication basically in the written mode.
The required tasks to complete are:
- Elaboration of an appropriate abstract for a research paper
- Compile a cover letter
Skills to develop
- Students will learn diverse kind of business writing documents with their particularities.
- Students will learn how to elaborate on relevant structures to compose English documents.
- Students will get different vocabulary to enrich their English written command
2. STRATEGY LAW & ETHICS
Strategy, law, and ethics are essential elements for a well-made business decision as they are key processes for every business activity. For this reason, it is necessary to balance those spheres understanding well the relationship and interactions among them. This module explores how to take the place in the global market by integrating and balancing the complex practices of corporate law, strategy, and ethics.
The goal of this module is to help students to better understand the concepts linked to the digital economy and corporate strategy trying to make them gain an understanding of the creation and development of a born-digital company.
Tasks to develop:
Students must read the specific case of a company, We work. They will need to deeply comprehend the case answering some questions so they can fully recognize the business strategy.
Skills to develop
- Students will learn different strategies companies may have so they understand how to make a company profitable
- Students will better understand the concepts linked to the digital economy and corporate strategy trying to make them know about the creation and development of a born-digital company
- Students will apprehend how a business must follow a corporate approach and how it should work.
- Students will study reactions from distinct competitors understanding how they have started in the market and how they continue there.
- Students will learn methodologies from other competitors so they comprehend how to deal with them.
3. PRODUCT MANAGEMENT AND PRODUCTIVITY
In every company is always necessary to understand how to develop a successful product as this is the part that is going to provide benefits to the business. For this reason, in this module, students will learn how a company deals with all the stages of the product lifecycle and its components.
The objective of this module is learning and assessing opportunities that address customer needs by delivering the maximum value of a product while reducing cost and efforts in all stages of the product life cycle.
Tasks to develop:
Students are going to analyze the company Twitter completing four exercises about that company.
- Exercise 1: They will investigate the product so they know it well
- Exercise 2: They will discover the product
- Exercise 3: They will design and select the appropriate characteristics of the product
- Exercise 4 (Optional) Students will develop the proposal of a project
Skills to develop
- Students will fully understand how to know the product of a company properly, so it could be sold.
- Students will learn how to design the product appropriately selecting the most effective phases of the product life cycle
- Students will master how to meet the customer needs while reducing costs and efforts of the product life cycle.
- Students will develop a proper proposal of a project as if they were going to really launch a product.
The overall module aim was for the students to learn the general concepts of financial markets and provide the tools they need to make their own financial decisions with greater skill and confidence. In this activity, the students have learned how to build a diversified portfolio and also they have analyzed the companies that are worth investing in.
Task to do (4th -25th March)
Students were asked to identify their investment risk profile and to create a profile within the private GAIA competition “BEAT THE ROBOT”.
They had to create a diversified portfolio by investing in different financial markets with the objective of building a diversified portfolio taking into account the investment risk profile obtained.
Feedforward: next time do it even better (27th-31st March)
After reviewing the performance of the students within the BEAT THE ROBOT competition, the experts Marco Collado and Rubén Castillo shared with them some feedback about their performance. Apart from that, they talked about future steps students could follow to continue with their investments.
Final Ranking BEAT THE ROBOT competition
In today’s complex economy, organizations are realizing the competitive advantage that formal portfolio management provides them. The art of selecting the right investment policy for the individuals in terms of minimum risk and maximum return is called portfolio management. Investments allow a company to perform its business activities and without them, the company would not be able to exist.
In this module, students will work individually with the objective of making good decisions to build their own portfolio in a stock simulator called Virtual Stock Exchange.
They will be enrolled in a private GAIA competition “BEAT THE ROBOT” and the objective is that they compete with the rest of students and with the robo-advisor VANGUARD.
Some required tasks involve:
- Learning about their investment risk profile by completing a specific questionnaire.
- Build their portfolio within the Virtual Stock Exchange platform.
- Create a diversified portfolio taking into account the different financial markets.
- Make the right investments based on their investment risk profile.
SKILLS TO DEVELOP
- Students will learn how to evaluate the performance of their investment strategy.
- Students will learn what the Robo-advisors advantages are and how they can use Robo-advisors for their investments.
- Students will learn how the stock market works and how to make a profit from their investments.
- Students will learn the different types of buying and selling orders and how they can choose the one that suits them best.
- Students will learn the importance of building a diversified portfolio.
Video de Jordi García Lorenzo. GAIA student doing his internship in Canal de Isabel II and creator of the blog dinerobolsa.com