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In the past four weeks, we have talked about Effective Communication

 

Effective Communication is an essential skill to transmit messages to specific audiences in diverse situations. In this way, we have provided theoretical concepts and practical tools so students are capable of addressing their information efficaciously through different cases.

 

 

Task to do (8th -28th January)

Students needed to create a video of themselves transmitting their ideas effectively, meeting specific objectives and writing a document supporting their message. There were five types of videos to choose with different characteristics:

  • Elevator Pitch: presenting a business idea to obtain funds.
  • Pecha Kucha: an exposition of a project in a company.
  • TED talk: inspirational or motivational speech.
  • Job interview (in pairs): get a job and promote a company.
  • Radio interview (in pairs): raise awareness about a social topic.

Feedforward: next time do it even better (28th -30th January)

After reviewing the tasks they have delivered, some advice was told: ways of modulating the tone of the voice according to their contents and audience and best gestures and postures to speak more competently looking at the public. In other words: providing them with mechanisms to enhance their communication competencies.

Inspiring

  • Elevator Pitch Jorge Padrino

 

  • Radio interview Mohamed Amin Korri and Pablo Bellido Alba

 

Best regards!

 

Welcome tutors and students to the module of Effective Communication

 

PRESENTATION
Effective communication is the study of “communication in practice”. It’s concerned with the fact that communication is not only how you convey a message but also if this message has been received and understood by someone in exactly the way you intended.

LEARNING OBJECTIVES
The way we transmit our message plays a key role in this process, and it is even more important than the message itself. Students are going to learn different techniques that will help them to transmit their messages adequately and sell their personal brands if they need to, using an appropriate voice tone, vocabulary and body language for their purposes.

 

 

SKILLS TO DEVELOP

  • Students will know the type of questions they need ask to themselves before a presentation and how to deal with the public transmitting a message effectively.
  • They will learn how to focus on their strengths and maintain the concentration on a presentation.
  • They will be able to understand how they transmit a message it is more important than what they say and put this concept into practice.
  • Learners will have the necessary tools to work in the public space and express different emotions with their voice tone.

Best regards!

In the past four weeks we have talked about digital capacities

Transmedia storytelling is a type of narrative where a story is told across multiple media and communication platforms. it is a powerful tool to transmit values and information with a strong emotional charge.

 

Task to do (26th November – 17th December)

Students needed to choose an existing brand and create an engaging story addressing a specific audience. The format they had to follow was:

  • Chose a brand or logo they liked
  • Write an engaging story
  • Transpose the story to another platform (a comic, video, etc.)
  • Feedforward: next time do it even better (17th -19th December)

Here, ways of using different vocabulary and writing skills to catch the attention of the reader were taught, together with some advices to transmit a positive image of the brand and design well the transposal of the story.

Inspiring

Although you feel like you are having the best day of your life, you suddenly realize you’re in bed, you look at the alarmclock and realize it has stopped working, and you are late! That’s why the new Casio Awake alarm clock, with a low battery indicator, will prevent your alarm from stopping working in the middle of the night. Don’t let a good sleep interrupt your real life.”  [Pablo Bellido Alba ]

30 years ago my hometown got isolated by the snow. My grandpa taught me this was “The old ways” that will give us good things, but the weather got worse. One night, a Valmet tractor, driven by my grandpa, came and started cleaning all the roads. My father asked to him “How did the “Old ways” work this time, father?”, and my grandpa answered while tapping the Valmet “Almost as good as the new ones, son, almost as good as the new ones”. [ Luis Lázaro Hoz ]

 

Three small steps for man …

Esta semana hemos presenciado tres acontecimientos que, probablemente, no sólo eran impensables hace pocos unos años sino que ni los más optimistas hubieran esperado ver todo esto en la misma semana.

 

 

Casi el mismo día que el lander InSight (ojo, no es un Rover sino un Lander) aterrizaba (aunque no se trate la Tierra) en Marte, en un lugar mucho más cercano en kilómetros pero casi tan lejos de Europa en cuestiones relativas a la “ética experimental”, se anunciaba que en China se han gestado dos niñas modificadas genéticamente para hacerlas inmunes al VIH. Para terminar la semana la NASA ha anunciado oficialmente su nuevo programa comercial para explotar los recursos naturales de la Luna y las 9 compañías que optarán a ser subcontratistas del proyecto.

 

 

Claramente el primer paso, aterrizar un nuevo Lander en Marte para estudiar su interior y (quien sabe) aprender más sobre las posibilidades de vida en nuestro planeta hermano, supone sin duda un paso adelante para una humanidad que, dicho sea de paso, tiene los días contados en nuestro planeta (aunque se trate de miles de millones de días pero, están contándos) y debemos impulsar cuanto antes un plan B para el futuro. Suponiendo que los haremos todo bien de ahora en adelante en la conservación de nuestros recursos en la Tierra y si Yellowstone, las tormentas solares y los meteoritos desafían a la Estadistica y nos dan infinitas prórrogas, el Sol nos obligará tarde o temprano a mudarnos por lo que, cuanto antes sepamos donde … mejor.

El segundo paso no está tan claro si es hacia delante o hacia atrás. Obviamente que sepamos editar el genoma a un nivel capaz de hacer esto realidad (dando por hecho que la noticia responda a un hecho real), prestigiosos científicos como Lluis Montoliú creen que “Lo más normal es que sean niñas mosaico, con diferentes códigos genéticos en sus células. Es algo absolutamente irresponsable. Al cabo de 20 o 30 años podrían desarrollar una enfermedad autoinmune, en la que las defensas de su organismo ataquen a sus propias células. Y los cambios en estas niñas se transmitirán a sus hijos. El impacto bioético trasciende a las niñas. Los investigadores chinos han creado una estirpe nueva de humanos, en sentido estricto. El mensaje que están enviando es terrible. Habrá más gente que quiera que le inactiven este gen a sus hijos. Los autores han cruzado dos líneas rojas: un embrión humano editado genéticamente ha sido implantado y gestado. Y, además, la aplicación es de mejora genética, no es terapéutica.”

En cuanto al tercer anuncio, lejos de ser una simple campaña minera a nuestro satélite, la NASA deja claro en su nota de prensa que el objetivo final es promover desde la Luna los “inminentes” viajes de humanos a Marte, lo cual nos lleva de nuevo a lo comentado en el primero de los pasos.

Que la ciencia avance nunca debería estar mal pero, en el caso de esta semana, de los tres pasos que hemos dado, dos sin duda son hacia delante pero el otro no está tan claro si es hacia delante o hacia detrás por lo que podríamos decir que se trata de “un paso a un lado”. Ojalá tengamos muchas más semanas tan productivas como esta en el baile de la ciencia.

PASOS

Luis González Lorenzo
http://luisgl.com

Welcome tutors and students to the module of Digital Capacities

PRESENTATION
In the increasingly interconnected world we live in, technological advances have enabled individuals to benefit from the development of digital tools- but building digital capacity is about much more than adapting to the use of technology on a daily basis; rather, it is about embracing digital technology by developing new ways of dealing with information, working and learning in a digitalized context.

As human beings, we are used to tell and heard stories along the way since childhood. No matter what culture we come from, we all grew up hearing stories. Storytelling is a powerful tool to transmit values and information with a strong emotional charge.

LEARNING OBJECTIVES
When you learn storytelling skills you are able to drive your conversations, presentations and business communications to the top of mind of people creating emotional connection. Meanwhile, students will learn how to get around the available digital and technological tools and how to make the most of this GAIA experience.

 

 

SKILLS TO DEVELOP

  • understand the digital skills and capabilities that are required for work.
  • develop stories by following the multiple stages of the writing and creative process, with an emphasis on motivation.
  • experiment with storytelling strategies from fiction, comics, and film-making.

Best regards!

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