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Welcome tutors and students to the module of Decision Making

During this month students are going to study the following topics: Negotiation Models, Skills that Matter, Applied Negotiation and Emotional and Cultural intelligence



When trying to make a good decision, a person must weight the positives and negatives of each option, and consider all the alternatives. For effective decision making, a person must be able to forecast the outcome of each option as well and based on all these items, determine which option is the best for that particular situation.

“Whenever you see a successful business, someone once made a courageous decision”, Peter F. Drucker.


The main objective of this unit is to understand the importance of applying the basic problem solving and decision-making skills from everyday duties to leader’s determinant negotiations. Students will mainly explore negotiation strategies and will learn about the “Seven Elements of a Negotiation”.

The required tasks to complete are:

  • Attend to the online lessons taking place on the 5th June, 19th June and 24th May.
  • Perform and record an employment offer negotiation working in 4 member teams.
  • Analyze their own negotiation performance showing the skills developed through the module.


  • Students will learn to negotiate effectively based on the strategies and techniques studied.
  • Students will analyze how strategies in negotiations affect how a leader is perceived.
  • Students will gain confidence in assessing problems accurately, evaluating alternative solutions, and anticipating likely risks.


Best regards!

In the past four weeks, we have talked about Leading people and teams.

We have studied the canons of rhetoric and the persuasion mechanisms that play a role in communication and leadership skills.

Our students learned the importance of planning each canon of rhetoric (invention, arrangement, style, memory, and delivery) before giving a talk and paid attention to the three persuasive appeals (ethos, logos, and pathos).

The contents have been studied through practice analyzing both TED talks and Elevator Pitches.

Half of the module has been developed in groups of 3 students, each of them assuming the expertise of one persuasive appeal and then sharing the conclusions with the rest of the group.



The task to do (6th -26th May)

  • Understand what the canons of rhetoric and the persuasion appeals are and why they are important in our everyday life.
  • Analyze the chosen TED Talk following the 5 canons of rhetoric.
  • Be able to detect all the elements that appear on the video and relate them to the canons of rhetoric.
  • Analyze the Elevator Pitch your group has chosen following the persuasive appeals (ethos, logos, and pathos).
  • Answer the questions and issues included in each of the persuasive appeals templates.
  • Get together with your group and discuss the analysis from your appeal of expertise.
  • Be able to write an essay with your personal conclusions.

Feedforward: next time do it even better (27th-31st May)

On the whole, students’ activities were well developed since they performed exhaustive analysis both in Activity 1 and Activity 2.

The most common difficulties for them have been identifying concepts like maxims, proverbs, aphorisms, etc ( Canon of Rhetoric – Invention) since it required an extra difficulty of understanding the concepts and identifying them in the text.

A recommendation, made by the expert as well, is to use videos’ transcriptions to better develop the analysis of the video.

One of the challenges of this activity was the group work of the second part. After the activity has ended we can say that it’s been a success.


Handwritten notes of a student analyzing the Canons of Rhetoric:


Best regards!

Welcome tutors and students to the module of Leading People and Teams.

During this month students are going to study the unit Leadership in the workplace.


There are good leaders who actively guide and bad leaders who actively misguide. Hence, leadership is about persuasion, presentation, and people skills.” [Shiv Khera]
One of the primary ways leaders influence others is through their rhetoric.” [Heracleous]


The main objective of this unit is to interiorize the importance of the canons of rhetoric in order to be a successful public speaker and thus to become a successful leader. Apart from the canons of rhetoric, students will study and analyze the persuasive appeals when talking, in this case, when someone is giving an elevator pitch.

The required tasks to complete are:

  • Attend to the online lessons taking place on the 8th May, 13th May and 29th May.
  • Analyze a TED Talk following the 5 canons rhetoric.
  • Analyze an Elevator Pitch following the 3 persuasive appeals perspective.


  • Students will learn the Canons of Rhetoric Theory and how to apply the theory in their professional and personal life.
  • Students will be immersed in the Persuasive Appeals Theory and will learn how to build a persuasive speech.
  • Students will be able to develop skills related to leadership, motivation, and communication.


Best regards!

In the past four weeks, we have learned about Business Writing, Strategy and Product Management.

In the Business writing module, students needed to learn the appropriate vocabulary and structure to face academic and formal writing texts. They have apprehended how to develop cover letters, abstracts, reports, proposals, job acceptance, and self resumes.

The goal of Strategy was learning concepts linked to the digital economy and corporate strategy with regard to the creation and development of a born-digital company.

Regarding Product Management, it was a module for learning how to detect different business problems and how to solve them improving its product in all its life cycle.

Tasks to do 1/04/19 – 29/04/19

Business writing: They had to write an abstract and a cover letter to combine the academic and working works.

Strategy: They should have analyzed the specific case of a company, We work, to learn its business strategy by answering several questions of it.

Product Management: The activity was focused on analyzing and facing Twitter’s problems so its product could be boosted. They had 3 compulsory questions to answer appropriately with some surveys to develop, together with another optional exercise in which they should have proposed a new product.

Feedforward: next time do it even better (April 29th)

After analyzing the diverse performance of the students, some activities were showed so they could see how it would have been advisable to develop the tasks and how they can get better performance if they need to do similar projects in the future.


Here are just a few examples of some good goals to keep in mind when planning your campaign:
1. Engagement: Social media engagement is critical! Is your campaign resulting in more interaction between your account and other Twitter users?
2. Drive traffic: Are people coming to your website or landing page via Twitter? Are they performing the desired task once they land on your site?
3. Brand Awareness: How many people are exposed to your ad?
4. Influence: How are you comparing to your competitors? Are a lot of people talking about your brand?
5. Fans: Is your follower count growing? Are influential people tweeting about your brand? [Gabriel Daroca Navarro. Product Management]

There is a correlation established between the plastic left in the seas by fishing and the arrival of this plastic to the organism of people who consume fish, in the same way, that the dissolution of this plastic involves a decrease in pH and therefore acidification of the waters, and thus a factor influencing the heat dissipation capacity of the oceans and therefore a damaging fact in the face of global warming. [Luis Cano Gonzalo. Abstract in Business Writing]

I would define WeWork growth strategy as diverse and complete. This business has done several things to reach its current level of development. Firstly, WeWork has extended its market by creating other products such as WeGrow or WeLive, which are not directly related to the workspace business. By doing this they can have a greater presence in more sectors with more clients, then having more profits. [Héctor Bernardo Herrada Fernández. Strategy]

Best regards!

Welcome tutors and students to the Elective Module

During this month students are going to study one of the three optional modules chosen when they started in the Gaia program: Business Writing, Strategy Law & Ethics, and Product Management and Productivity



Nowadays, written correspondence in English among individuals have become an essential part of every professional activity in this globalized world. Thus, it is essential the communication given inside or outside a company uses adequate structures and competent accuracy. In this module, students will learn diverse skills to write different documents appropriately.

Learning Objetives

With this module, we aim to bring closer some of the techniques and types of professional writing, including correspondence and reports. It is designed to help strengthen skills of effective business and professional communication basically in the written mode.

The required tasks to complete are:

  • Elaboration of an appropriate abstract for a research paper
  • Compile a cover letter

Skills to develop

  • Students will learn diverse kind of business writing documents with their particularities.
  • Students will learn how to elaborate on relevant structures to compose English documents.
  • Students will get different vocabulary to enrich their English written command



Strategy, law, and ethics are essential elements for a well-made business decision as they are key processes for every business activity. For this reason, it is necessary to balance those spheres understanding well the relationship and interactions among them. This module explores how to take the place in the global market by integrating and balancing the complex practices of corporate law, strategy, and ethics.

Learning Objetives

The goal of this module is to help students to better understand the concepts linked to the digital economy and corporate strategy trying to make them gain an understanding of the creation and development of a born-digital company.

Tasks to develop:

Students must read the specific case of a company, We work. They will need to deeply comprehend the case answering some questions so they can fully recognize the business strategy.

Skills to develop

  • Students will learn different strategies companies may have so they understand how to make a company profitable
  • Students will better understand the concepts linked to the digital economy and corporate strategy trying to make them know about the creation and development of a born-digital company
  • Students will apprehend how a business must follow a corporate approach and how it should work.
  • Students will study reactions from distinct competitors understanding how they have started in the market and how they continue there.
  • Students will learn methodologies from other competitors so they comprehend how to deal with them.




In every company is always necessary to understand how to develop a successful product as this is the part that is going to provide benefits to the business. For this reason, in this module, students will learn how a company deals with all the stages of the product lifecycle and its components.

Learning Objetives

The objective of this module is learning and assessing opportunities that address customer needs by delivering the maximum value of a product while reducing cost and efforts in all stages of the product life cycle.

Tasks to develop:

Students are going to analyze the company Twitter completing four exercises about that company.

  • Exercise 1: They will investigate the product so they know it well
  • Exercise 2: They will discover the product
  • Exercise 3: They will design and select the appropriate characteristics of the product
  • Exercise 4 (Optional) Students will develop the proposal of a project

Skills to develop

  • Students will fully understand how to know the product of a company properly, so it could be sold.
  • Students will learn how to design the product appropriately selecting the most effective phases of the product life cycle
  • Students will master how to meet the customer needs while reducing costs and efforts of the product life cycle.
  • Students will develop a proper proposal of a project as if they were going to really launch a product.

Best regards!

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