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In the past four weeks, we have learned about Business Writing, Strategy and Product Management.

In the Business writing module, students needed to learn the appropriate vocabulary and structure to face academic and formal writing texts. They have apprehended how to develop cover letters, abstracts, reports, proposals, job acceptance, and self resumes.

The goal of Strategy was learning concepts linked to the digital economy and corporate strategy with regard to the creation and development of a born-digital company.

Regarding Product Management, it was a module for learning how to detect different business problems and how to solve them improving its product in all its life cycle.

Tasks to do 1/04/19 – 29/04/19

Business writing: They had to write an abstract and a cover letter to combine the academic and working works.

Strategy: They should have analyzed the specific case of a company, We work, to learn its business strategy by answering several questions of it.

Product Management: The activity was focused on analyzing and facing Twitter’s problems so its product could be boosted. They had 3 compulsory questions to answer appropriately with some surveys to develop, together with another optional exercise in which they should have proposed a new product.

Feedforward: next time do it even better (April 29th)

After analyzing the diverse performance of the students, some activities were showed so they could see how it would have been advisable to develop the tasks and how they can get better performance if they need to do similar projects in the future.


Here are just a few examples of some good goals to keep in mind when planning your campaign:
1. Engagement: Social media engagement is critical! Is your campaign resulting in more interaction between your account and other Twitter users?
2. Drive traffic: Are people coming to your website or landing page via Twitter? Are they performing the desired task once they land on your site?
3. Brand Awareness: How many people are exposed to your ad?
4. Influence: How are you comparing to your competitors? Are a lot of people talking about your brand?
5. Fans: Is your follower count growing? Are influential people tweeting about your brand? [Gabriel Daroca Navarro. Product Management]

There is a correlation established between the plastic left in the seas by fishing and the arrival of this plastic to the organism of people who consume fish, in the same way, that the dissolution of this plastic involves a decrease in pH and therefore acidification of the waters, and thus a factor influencing the heat dissipation capacity of the oceans and therefore a damaging fact in the face of global warming. [Luis Cano Gonzalo. Abstract in Business Writing]

I would define WeWork growth strategy as diverse and complete. This business has done several things to reach its current level of development. Firstly, WeWork has extended its market by creating other products such as WeGrow or WeLive, which are not directly related to the workspace business. By doing this they can have a greater presence in more sectors with more clients, then having more profits. [Héctor Bernardo Herrada Fernández. Strategy]

Best regards!

Welcome tutors and students to the Elective Module

During this month students are going to study one of the three optional modules chosen when they started in the Gaia program: Business Writing, Strategy Law & Ethics, and Product Management and Productivity



Nowadays, written correspondence in English among individuals have become an essential part of every professional activity in this globalized world. Thus, it is essential the communication given inside or outside a company uses adequate structures and competent accuracy. In this module, students will learn diverse skills to write different documents appropriately.

Learning Objetives

With this module, we aim to bring closer some of the techniques and types of professional writing, including correspondence and reports. It is designed to help strengthen skills of effective business and professional communication basically in the written mode.

The required tasks to complete are:

  • Elaboration of an appropriate abstract for a research paper
  • Compile a cover letter

Skills to develop

  • Students will learn diverse kind of business writing documents with their particularities.
  • Students will learn how to elaborate on relevant structures to compose English documents.
  • Students will get different vocabulary to enrich their English written command



Strategy, law, and ethics are essential elements for a well-made business decision as they are key processes for every business activity. For this reason, it is necessary to balance those spheres understanding well the relationship and interactions among them. This module explores how to take the place in the global market by integrating and balancing the complex practices of corporate law, strategy, and ethics.

Learning Objetives

The goal of this module is to help students to better understand the concepts linked to the digital economy and corporate strategy trying to make them gain an understanding of the creation and development of a born-digital company.

Tasks to develop:

Students must read the specific case of a company, We work. They will need to deeply comprehend the case answering some questions so they can fully recognize the business strategy.

Skills to develop

  • Students will learn different strategies companies may have so they understand how to make a company profitable
  • Students will better understand the concepts linked to the digital economy and corporate strategy trying to make them know about the creation and development of a born-digital company
  • Students will apprehend how a business must follow a corporate approach and how it should work.
  • Students will study reactions from distinct competitors understanding how they have started in the market and how they continue there.
  • Students will learn methodologies from other competitors so they comprehend how to deal with them.




In every company is always necessary to understand how to develop a successful product as this is the part that is going to provide benefits to the business. For this reason, in this module, students will learn how a company deals with all the stages of the product lifecycle and its components.

Learning Objetives

The objective of this module is learning and assessing opportunities that address customer needs by delivering the maximum value of a product while reducing cost and efforts in all stages of the product life cycle.

Tasks to develop:

Students are going to analyze the company Twitter completing four exercises about that company.

  • Exercise 1: They will investigate the product so they know it well
  • Exercise 2: They will discover the product
  • Exercise 3: They will design and select the appropriate characteristics of the product
  • Exercise 4 (Optional) Students will develop the proposal of a project

Skills to develop

  • Students will fully understand how to know the product of a company properly, so it could be sold.
  • Students will learn how to design the product appropriately selecting the most effective phases of the product life cycle
  • Students will master how to meet the customer needs while reducing costs and efforts of the product life cycle.
  • Students will develop a proper proposal of a project as if they were going to really launch a product.

Best regards!

In the past four weeks, we have talked about Investments & Finance

The overall module aim was for the students to learn the general concepts of financial markets and provide the tools they need to make their own financial decisions with greater skill and confidence. In this activity, the students have learned how to build a diversified portfolio and also they have analyzed the companies that are worth investing in.


Task to do (4th -25th March)

Students were asked to identify their investment risk profile and to create a profile within the private GAIA competition “BEAT THE ROBOT”.
They had to create a diversified portfolio by investing in different financial markets with the objective of building a diversified portfolio taking into account the investment risk profile obtained.
Feedforward: next time do it even better (27th-31st March)

After reviewing the performance of the students within the BEAT THE ROBOT competition, the experts Marco Collado and Rubén Castillo shared with them some feedback about their performance. Apart from that, they talked about future steps students could follow to continue with their investments.

Final Ranking BEAT THE ROBOT competition


Best regards!

Welcome tutors and students to the module of Investments and Finance


In today’s complex economy, organizations are realizing the competitive advantage that formal portfolio management provides them. The art of selecting the right investment policy for the individuals in terms of minimum risk and maximum return is called portfolio management. Investments allow a company to perform its business activities and without them, the company would not be able to exist.


In this module, students will work individually with the objective of making good decisions to build their own portfolio in a stock simulator called Virtual Stock Exchange.
They will be enrolled in a private GAIA competition “BEAT THE ROBOT” and the objective is that they compete with the rest of students and with the robo-advisor VANGUARD.

Some required tasks involve:

  • Learning about their investment risk profile by completing a specific questionnaire.
  • Build their portfolio within the Virtual Stock Exchange platform.
  • Create a diversified portfolio taking into account the different financial markets.
  • Make the right investments based on their investment risk profile.


  • Students will learn how to evaluate the performance of their investment strategy.
  • Students will learn what the Robo-advisors advantages are and how they can use Robo-advisors for their investments.
  • Students will learn how the stock market works and how to make a profit from their investments.
  • Students will learn the different types of buying and selling orders and how they can choose the one that suits them best.
  • Students will learn the importance of building a diversified portfolio.

Video de Jordi García Lorenzo. GAIA student doing his internship in Canal de Isabel II and creator of the blog

Best regards!

In the past four weeks, we have talked about Innovation

Innovation and change are the key drivers of success in many industries nowadays. In this unit, the students have worked with “design thinking” and “lean startup” methodologies to produce ideas, to create and to innovate in the process.


Task to do (4th -25th February)

Students were asked to find a practical solution and create a prototype to solve one of the following challenges for the humanity: Energy, Food, Water, Security, Learning and Disaster resilience

As possible prototypes, students were suggested to choose between three categories:

  • Products: paper products, Lego “SeriousPlay”, 3D printers…
  • Services: Customer Journey maps, Infographics, web pages…
  • Softwares: App simulations with Marvel…

Feedforward: next time do it even better (27th February-30th March)

After reviewing the tasks they have delivered, some advice was told: To make prototypes reliables it is important to be sure that the solution achieved makes an impact in customers lives. It is also important to know that the prototype can be implemented in a six months period. Summarizing an Innovation project is based in teamwork and efficient work


  • Isabel Muñoz, Rebeca Viday and Oscar Barceló
    Software prototype: Marvel app simulation “Bully Busters!”



  • Daniel de Careaga, Elena Odriozola, María Guerrero, Víctor Girón
    Service prototype: A service to connect already existing internet-providing infrastructures with eLearning platforms like edX, Coursera and Duolingo in Nigeria


Best regards!

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